Why I started Lenovate.

I grew up watching the home improvement industry get taken advantage of by marketing agencies. The typical deal: pay us $2,000 a month, sign a 6-month contract, and cross your fingers. Contractors I knew were burning through budgets with nothing to show for it — no leads, no calls, no accountability.

The agencies always had an excuse. "We need more time for the algorithm to learn." "Your close rate is the problem, not our leads." "You need to spend more on creative." Meanwhile, the business owner is paying a mortgage and a crew payroll, waiting on a pipeline that never materialized.

I started Lenovate with one idea: build an agency that only makes money when the client does. No retainer unless leads are delivered. No long-term contracts. No hiding behind industry benchmarks when results don't show up.

Lenovate is focused entirely on Greater Boston home improvement contractors — roofers, landscapers, and renovators. Not because we can't work with other businesses, but because focus is what lets us actually be good at this. We know the Boston market, the seasonality, the ad costs, the neighborhoods, and the kind of homeowner who books a job versus the kind who just fills out a form.

Here's what working with Lenovate actually looks like: You get on a call. We walk through whether your market and niche are a fit. If they are, we build and launch your campaign — targeting homeowners in your zip codes who are actively looking for your service. You get 5 qualified leads in the first 30 days, or you don't pay the management fee. Month two and beyond, it's $1,000/month, no contract, cancel anytime.

I'm not a big agency. I'm one person who has built this from the ground up and who picks up the phone when something goes wrong. If that kind of accountability matters to you, I'd like to talk.